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Home : Business : Marketing and Advertising : Micromarketing
Micromarketing
Micromarketing uses information about local areas for applications such as targeting direct marketing, analysing customer loyalty, branch location, planning merchandise mix,or turnover forecasts.
The information for this analysis is usually derived from a database of lifestyle surveys and/or census demographics.
The basic principle is that people who live in similar areas will, to some degree, have similar purchasing power and spending habits. This idea allows one to build mathematical models predicting likely purchasing behaviour.
The information for this analysis is usually derived from a database of lifestyle surveys and/or census demographics.
The basic principle is that people who live in similar areas will, to some degree, have similar purchasing power and spending habits. This idea allows one to build mathematical models predicting likely purchasing behaviour.
Sites in Micromarketing
Postcodes Across Europe
A collection of information and links covering most questions about postcodes, addresses and marketing databases. Provides postcode formats and checking facilities together with links to associated sites.
AreaData
Provides ACORN, population forecasts, market information, census and demographic data for any location in the UK. Offers free reports to new users.
Consodata
Consodata supply one of the two large lifestyle databases in France. They also have operations in Spain, Germany and the United Kingdom.
Institute national de la Statistique et des Etudes Economiques
INSEE run, amongst other things, the French census. They provide data for the smallest local areas allowed by French data protection laws. They also run the company register, SIRENE giving information about numbers and categories of businesses across France.
Joint Industry Committee for the Regional Press - United Kingdom
Information on the readership and circulation areas of regional newspapers. The data section of the site gives basic demographics for any town/location in Great Britain.
CACI Limited
Demographic and market information, target marketing, marketing databases and information systems for the United Kingdom and Europe.
Business Geographics Limited
Census data and associated software systems for the UK plus a range of other mapping and geographic data sets
The Global Gazetteer
AllM marketing provide locational codings for most towns and cities in the world.
Demographics Now
Subscription service providing interactive demographic maps and reports for any level of geography in the U.S.
Claritas Connect
Internet-based customer targeting solutions and market analysis. USA Demographic and business data.
Statistics Finland
Statistics Finland provide a variety of local demographic information by either postcodes or municipality. For micromarketing services they can also provide ACORN Finland.
Larkspur Data Resources
Address lists. Databases of retirement, 401k, pensions, group benefits, and high net worth individuals.
Power Marketing, Inc.
Designs and successfully executes account specific programs. Activities include Trade marketing and customised category management.
Experian
Credit referencing and consumer targeting for the USA and other countries
Claritas / NDL
Demographic reports for the USA available. also a range of other marketing data
FreeDemographics.com
Free access to US census data for defined geographic units or circles. Links to other sites for updated (paid for) data
US Consumer Behavior Data
Consumer behavior data at the national, regional, and local market level (i.e. by U.S. city, county).
Zipm.com
Direct Marketing. Demographic searches throughout the U.S., by street ranges, zipcodes, or longitude and lattitude.
MicroGIS
Business Mapping, Geomarketing and GIS activities. MicroGIS provides a Swiss Zipcodes mapping product and demographic data sets for postcodes and commune.
The Data Depot
Marketing and census demographic data sets for use in business applications such as customer profiling, database marketing, location planning, and territory planning.
Ricercar, Inc.
Provides geodemographic and geoeconomic decision-making information to direct, retail, internet and mass marketers.
Altavision Geographics
Business Geographics services (custom maps, market analysis, and reports
Looking Glass
Consumer segmentation for the USA using a classification of households - Cohorts.
Indus Demographics LLC
A database of (Asian) Indians living in the US.
Godin Marketing
Database marketing solutions and market research,in USA, Canada and South Korea.
Retail Locations UK
Retail Locations has a comprehensive database of multiple retail outlets in the United Kingdom.
Evox Facilities
Catalogue offering UK postcode files and business addresses.
Geodemographics Knowledge Base
An online directory of websites intended for people interested in geodemographics, geo-spatial analysis and demographic and geographic datasets.
Insight out of Chaos
A direct marketing company covering loyalty programmes, frequent shopper marketing, database management,target marketing,customer relationship management and direct mail.
Consumerdata sp. z o.o.
Lifestyle Database procurement, database management and Direct Marketing services in Central Europe
Adhoc Solutions
Geomarketing services in Belgium
Media Networks. Inc.
Local Adverts in national magazines.
Keenote Marketing
Market analysis, demographics, market segmentation, direct marketing and media selection services.
PMD Advisory Services
Provider of market data and customized demographics especially for the senior living industry. Provides project feasability consulting, demographic data, mapping and GIS, and online searchable databases.
Gfk Regionalforschung
Micromarketing division of one of the world's largest market research organisations.
InSite
GIS tools for spatial planning, customer targeting, consumer analysis and territory planning.
GMAP Consulting Limited
Provide market intelligence and decision support solutions to global retail organisations.
Marketview Limited
Web-based Business Intelligence to allow customers to determine geographic and demographic information about their customer-base.
RegioProfil - site analysis for Austria
RegioProfil can give you reports about any site in Austria. The selection of reports include profiles of demographics, purchasing power, and businesses. You can also purchase lists of company or private addresses for direct marketing.
Empower Geographics
Provider of mapping software, demographics, lifestyle information, business demographics for targeted micromarketing.
MarketPoint: Business Mapping
Uses Microsoft MapPoint technology to provide business mapping solutions, to meet the geomarketing, customer service and logistical needs of medium sized businesses in Europe.
DecisionWhere, Inc
Demographic reports and maps for US site selection.
Pacific Micromarketing
Marketing research company specializing in Australian customer data, market information and targeting programs.
A1 Analytics
Consultant, not currently active. Describes capabilities in data mining, GIS, SFA, CRM, neural network analysis, text mining, and target marketing.
Claritas
Customer targeting solutions for automotive, communications, financial services and utility companies.
DCD Marketing
Direct demographic and marketing services. Generates product exposure throught exposure through a grass roots understanding of local and regional communities.
Geodezix
Location-based business intelligence and geographic information Techntology consulting.
Get Relevant
An aggregator and distributor of on-line free samples, trials, memberships, and discounts over the Internet through a network of web site partners.
OnPoint Marketing
Specializes in street teams and event, guerrilla, and viral marketing and promotions for brand marketing nationwide.
Passage Events and Promotions
Seattle based firm specialized in targeted product exposure for special events and field marketing programs.
Proactive Target Marketing: Rethinking Your Business Strategy
Article discussing the benefits of developing a targeted marketing strategy.
Sunflower Group
A promotional services firm that builds brand awareness through targeted product sampling and high impact promotional vehicles.
Target Marketing, Inc.
Offers target marketing, statistical and consulting services.
Target Marketing of Santa Barbara
Information on workshops, books, and consulting services.
Target Marketing USA
Database marketing and voicemail broadcasting for political candidates and campaigns.
Upper Quadrant
Analytic-driven sales and marketing firm dedicated to helping companies identify, target, and acquire more of the right customers.
ORC Data Services
UK organisation providing information on analysing customer loyalty, branch location, or making turnover forecasts.
ESRI Business Information Solutions
Demographic reports for anywhere in the USA. Create a trade area interactively and select reports of demographic and market information.
AZ Direct Marketing
The regioSelect classification allows targeting of direct marketing or analysis and comparison of geographic areas across Germany. [German/English]
Statistics Sweden
Processes the countries population, housing and business registers to compile information which may be used for target marketing. [Swedish/English]
Georgia 2000 Information System
Produce demographic reports using multilayered interactive maps on demographic, income, business, household, spending, labor and education data for the southeast. |
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Business : Marketing and Advertising : Direct Marketing Computers : Internet : Consultants : Research Science : Social Sciences : Demography and Population Studies Science : Social Sciences : Geography : Geographic Information Systems